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Innovative ground-breaking research, blue sky thinking and impressive business credentials by University of Limerick researchers have been recognised as they scored a notable one-two at Enterprise Ireland's Start-Up Day 2025 in the Aviva Stadium.

When a consumer has a bad experience involving a company's products - be it purchasing a car with a safety defect, becoming the victim of a data breach or having baggage lost by an airline - you might think he or she wouldn't care too much about the business's good intentions.